Our goal is to create a distinctive brand and build a true image and value inspired by the rich heritage of Arara, a small city in Brazil famous for cultivating the finest coffee beans.
The challenge was to craft a simple visual narrative with a modern, accessible design by focusing on authentic elements and blending them with a soothing color palette. This creates a visual balance between two shades of green, fostering a deep connection between the essence of coffee and the Arara parrot.
We designed a logo that meaningfully represents the brand, opting for the illustration of the Arara parrot, a unique species of parrot.
The wordmark "ARARA" was drawn in lowercase Latin letters, embodying a youthful, playful, and creative philosophy. It exudes an artistic spirit, offering a sense of fluidity that reflects the brand's spontaneous and flexible character.
Arara is more than just a coffee brand; it represents a journey and an experience deeply rooted in tradition, simplicity, vitality, and youthfulness. It invites everyone in the community to savor the essence of something truly extraordinary.
إلى مالكي ارارا كافيه ومن شاركنا رحلتنا الإبداعية، أود أن أعبر عن خالص شكري وتقديري لكم. دعمكم واهتمامكم هو ما ألهمنا في تقديم الأفضل. نحن ممتنون لكونكم جزءاً من هذه الرحلة شكراً لكم على ثقتكم بنا وعلى إيمانكم برسالتنا
